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The company acquired a controlling stake in ETC Networks Ltd, a company engaged in production, marketing and distribution of two television channels with a leading presence in Music and Punjabi language segment. Master Control Rooms (MCR) was established at Hyderabad and Bangalore linking the control rooms through optic fibre, thereby ensuring improvement in the quality of signal delivery to customers.During the year, Zee Interactive Multimedia Ltd, a company set up to provide broadband and conditional access services, merged with Siticable Network Ltd. They consolidated their operations by linking their various control rooms through HFC. They formed a joint venture company Zee Turner Pvt Ltd to market and distribute the pay channel bouquet consisting of 14 channels of Zee and 3 channels of Turner in the Indian sub-continent, thereby creating a formidable combination of highly popular channels.
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Also, they divested their stake in Buddha Films Ltd (BFL), Zee Sports Ltd (ZSL) and Zee Publishing Ltd (ZPL).During the year 2001-02, the company produced their first big budget movie Gadar -Ek Prem Katha. In September 1999, the company acquired Zee Multimedia Worldwide Ltd and thus all the international operations including the broadcasting business of ZMWL came under the company`s control.During the year 2000-01, the company launched the Direct-to-Operator (DTO) encrypted channel bouquet comprising of Zee Cinema, four Alpha channels and two English channels.
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They launched two new channels namely Zee Bangla and Musia Asia in UK and launched Zee Gold in USA.During the year, the education division of the company was demerged and transferred to a separate subsidiary company namely, Zee Interactive Learning Systems Ltd. Also, they launched two new 24-hour channels, namely Zee English and Zee Movies to enter the English language market. They launched four regional channels under the umbrella brand of Alpha, namely Alpha Marathi, Alpha Bangla, Alpha Punjabi and Alpha Gujarato.
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During the year 1998-99, the company obtained A category license for providing Internet services in India.During the year 1999-2000, the company acquired 50% stake in Asia Today Ltd, Siticable and Programme Asia Trading Company Ltd.
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In the year 1998, the company launched Zee TV in the USA. In the year 1997, they launched Zee Music (originally known as Music Asia). In the year 1996, the company started their first cable channel in India under the name of Siti Channel. Also, they launched Zee News and Zee Cinema. The company launched Zee TV in the UK / Europe.
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In the year 1995, Newscorp acquired a 50% stake in Siticable Networks Ltd in an equal joint venture with the company. The company`s 100% owned subsidiary, Siticable Networks Ltd (Siticable) commenced their operations as an MSO in Delhi for cable distribution system in India. Also, they launched Zee Education as a division of the company. Since then, they have transformed themselves into an integrated media conglomerate with operations spanning the entire media spectrum including television programming satellite broadcasting production and distribution of films music publishing, long distance education and the creation of animation software.In the year 1994, Zee Records, the music-publishing arm of Zee, commenced their operations. In the year 1992, the company launched their flagship television channel Zee TV. The company was previously known as Zee Telefilms Ltd. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada, Zee Talkies and Zee Cinemalu.Zee Entertainment Enterprises Ltd was incorporated in the year 1982. Their well known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Khana Khazana, Zee Salaam, Zee Jagran, Zing, ETC Music and ETC Punjabi. The company is a pioneer of television entertainment industry in India. Through their strong presence worldwide, Zee entertains over 500 million viewers across 167 countries. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world`s largest Hindi film library. The company is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 100,000 hours of television content. Zee Entertainment Enterprises Ltd is one of India`s leading television, media and entertainment companies.